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How to Avoid Hiring the Wrong People

Hiring the wrong person can be one of the most expensive mistakes a company makes. A bad hire can lead to lost productivity, damaged morale, and wasted resources spent on onboarding and training. Yet, bad hires happen more often than they should—often due to preventable mistakes in the recruiting process.

I know because I’ve made a few. Before venturing into recruiting, I ran a boutique marketing agency. Like many small businesses, I couldn’t afford or attract the best candidates. I settled for “diamonds in the rough”, prioritized personality, and ignored some obvious red flags, thinking these could be “fixed”. Take it from me: bad hires cost money, opportunities, and your team’s productivity and mental health. The good news? Bad hires can be avoided.

Anatomy of a Bad Hire

Bad hires happen when several missteps are taken that lead to the wrong hiring decisions. Among them:

  1. Settling for a Close-Enough Match

It’s tempting to hire someone who seems almost right—especially when the hiring process is dragging on or there’s pressure to fill the role quickly. But settling for someone who meets 85% of the job criteria can mean overlooking critical gaps in skills, experience, or cultural fit.

The Fix:
Define non-negotiables early in the process. If a candidate lacks key qualifications or experience, don’t assume they will “figure it out.” Instead, hold out for a candidate who is truly aligned with the role’s requirements.

  1. Hiring Under Pressure

When a department is desperate to fill a role, hiring managers and recruiters may feel rushed to make a decision. This often leads to overlooking red flags, skipping steps in the screening process, or hiring someone simply because they’re the best available option at the moment.

The Fix:
Stick to a structured hiring process, even under pressure. If the role must be filled urgently, consider temporary or contract solutions rather than rushing into a permanent hire.

  1. Not Asking the Right Questions

A well-crafted résumé and a confident interviewee can create the illusion of a perfect candidate. But if the right questions aren’t asked during interviews, hiring managers may fail to uncover skill gaps, work ethic concerns, or potential culture misfits.

The Fix:
Go beyond generic interview questions. Ask for specific examples of past work, probe into problem-solving abilities, and use behavioral interviewing techniques to assess how a candidate will handle real-world scenarios.

  1. Overlooking Cultural Fit

A candidate may have all the right skills, but if they don’t align with the company’s values, communication style, or team dynamics, it can lead to friction and disengagement.

The Fix:
Define your company culture clearly and incorporate culture-fit assessments into the hiring process. Ask questions that reveal a candidate’s work style, values, and interpersonal approach.

  1. Focusing Too Much on Hard Skills

While technical skills and experience are important, they shouldn’t be the only deciding factors. A candidate who lacks soft skills like communication, adaptability, or teamwork may struggle to succeed in the role.

The Fix:
Evaluate both hard and soft skills. Assess emotional intelligence, leadership potential, and problem-solving abilities through practical exercises or scenario-based interview questions.

  1. Ignoring Reference Checks

Skipping or rushing through reference checks is a common mistake. Hiring managers often assume that past employers won’t share meaningful insights, but references can provide valuable information about a candidate’s performance, attitude, and reliability.

The Fix:
Take reference checks seriously. Ask specific, open-ended questions that go beyond verifying employment dates—such as “Can you describe the candidate’s strengths and areas for improvement?”

  1. Overvaluing Charisma and Likeability

A candidate who interviews well, has a strong presence, or easily connects with the team may create a great first impression. However, charisma doesn’t always translate to job performance.

The Fix:
Balance personality with substance. Use structured interviews, skills assessments, and real-world tasks to evaluate whether a candidate can actually do the job.

  1. Not Clearly Defining Success for the Role

Sometimes, a bad hire happens not because of the candidate but because expectations for the role were vague or unrealistic. Without a clear job description and measurable success criteria, it’s difficult to evaluate whether a candidate is truly a good fit.

The Fix:
Clearly define key performance indicators (KPIs) and expectations before starting the hiring process. Ensure that both the hiring team and the candidate have a shared understanding of what success looks like.

  1. Ignoring Gut Instincts (or Relying on Them Too Much)

Gut feelings can be helpful, but they shouldn’t be the primary driver of hiring decisions. At the same time, if multiple team members sense that something feels off about a candidate, it’s worth investigating further.

The Fix:
Use data-driven decision-making. Combine instincts with structured assessments, skills tests, and multiple interviews to get a well-rounded view of a candidate’s potential.

Final Thoughts

Hiring the right person takes time, effort, discipline, and skill. By avoiding these common mistakes and implementing a strategic, well-structured hiring process, companies can improve their chances of finding the best fit — saving time, money, and headaches down the road.

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